Buzz generation at work.
Advertising is saying you’re good.
PR is getting someone else to say you’re good.
We speak geek,
in many dialects.
Technology, Ag Tech, Fintech, Oil and Gas, Healthcare, and more. Whatever your language, we’ll get under the skin of your business, translate your story, and tell it to the world.
We’ve served hundreds of companies – from startups, scaleups and established firms, to nonprofits and national associations – our experience is topnotch. And we’re proud to have won a few awards for our work along the way.
Some of the amazing organizations we have worked with.
Our Clients Love Us.
Read some of the wonderful testimonials from some of our amazing clients.
“The Agency is our trusted partner and advisor. They were an important part of the team I assembled to build and successfully exit Spiritleaf, and there was no question that I would turn to them with my new company, HEMPALTA. I rely on them to support our ambitious growth from startup to industry pacesetter with insightful strategy, creative communications support, and a careful program of thought leadership. At HEMPALTA, we consider them an extension of our team.”
– Darren Bondar, CEO, HEMPALTA
“The Agency team combines brainy strategy with the ability to execute it flawlessly. We hand them our toughest assignments because we know that they will deliver impressive results that align with our business goals. They are smart, responsive, and creative. When I first met them, I said: “Where have you been hiding?” because they were such a perfect fit — and I continue to know they’re a really remarkable team.”
– Carmelle Sly, Director, Brand Marketing, Alberta Innovates
“The Agency’s media training was really valuable to me and our COO and prepared us for our company’s acquisition. For years people have asked me to tell them what I do, and I used to give a different answer each time. During our training, Arleigh and Casey workshopped our key messages in real-time, which was not only impressive, but helped us to create a consistent statement about Xerris. The practice interviews helped us hone the united, cohesive message that we now use in our conversations with clients, partners, media, and stakeholders. Finally, The Agency’s support in developing our internal messaging and town hall helped us maintain transparency with our staff, which, for us, was critical.”
– Jeremy Tooley, CEO, Xerris
“The Agency’s media training program is extremely unique – they not only ensure that messaging is highly strategic, they also make it practical. We initially engaged them for media training to prepare for the coverage we knew would come from a high-profile case, and they really helped ensure we were ready for the volume of media requests and coverage we got. They take the time to understand each issue and work tirelessly to make sure that key messages are cohesive, concise, and consistent. We found their interview coaching invaluable for both our legal team and the people involved in the case, which was of delicate nature. They are a pleasure to work with.”
– Robyn Bews, Chief Business Development Officer, BD&P Law
“We’ve been working with The Agency for a few years now on PR and thought leadership at CED. Not only are they connected into the innovation ecosystem, they get it. Arleigh and her team understand storytelling and how to build genuine connections. They write all of our Live Tech Love Life company features as well as partner with our marketing and communications team on strategic PR and media campaigns. We continue to work with The Agency on a number of strategic initiatives.”
– Brad Parry, Interim CEO, Calgary Economic Development
“We’ve worked with The Agency since October 2019 for help with key messaging, media mentions and social media support and have been very pleased with the results. We’ve achieved some excellent media coverage over this time and the team have always been very professional, easy to communicate with and insightful with quick response times. Their skills in campaign and relationship management have helped us greatly and we’re particularly impressed with how well they’ve been able to understand our challenges and work with us to overcome them.”
– Angie Huk, Vice President Marketing & Customer Engagement, ECO Canada
“We were so pleased to work with The Agency for our student consultation project. From ideation to execution, their team managed the entire project, which was integral to informing our strategic plan. I had full confidence in their team to carry out the project with minimal supervision and management. They were strategic, resourceful, and effective, and they delivered results beyond our expectations. We couldn’t have asked for a better team to work with.”
– Corey Hogan, Chief Communications Officer & Associate Vice-President, Office of Advancement, University of Calgary
“The Agency’s media relations work has helped to solidify Spiritleaf as a trusted and sought after leader in the Canadian market, securing extensive media coverage in various national publications. In addition to all of the media coverage, they have been instrumental in working alongside our team as a strategic partner. They have created an in-depth crisis communications plan for the company, as well as conducted media training to ensure our team members are comfortable and confident when dealing with the public.”
– Darren Bondar, Former CEO Spiritleaf
“The Agency has been instrumental to the success of our thought leadership campaign at Xerris. They are skilled storytellers who understand technical jargon and expertly translate it into digestible information. The team comes prepared and is always ready to take on creative and technical challenges.”
– Jonathan McCracken, Co-Founder and CTO, Xerris
“The Agency team have helped us refine our brand messaging and confidently present it to investors, accelerators, and media. Their ability to understand the unique benefits of our technology and willingness to collaborate with us as we evolved our positioning has been invaluable.”
– Nick Daprocida, President and CEO, E2E Energy Solutions
“I’ve worked with the Agency on a few projects now and simply cannot imagine how we would’ve gotten on without their services. The team are absolutely top caliber professionals, who not only know the PR world inside out, but also constructively challenge us to get at the heart of what makes our business tick. Getting in that deep then resonates with every tactic we implement together, and leads to value we would have otherwise not realized without their support. We’ve now kicked off our on-going retainer and are very excited to continue our business partnership and see what else we create together.”
– Ted Zalucki, Founder and CEO, Engineered Intelligence
“Strategic partnership is important to METSCO, as we scale our operations, sales and marketing. The Agency has been a talented and pragmatic partner for us as we navigate our growth. The team spent a lot of energy ensuring that we were aligned on messaging and our story, which was incredibly valuable as it brought leadership together ensuring we were all focused on the same outcomes. What was even more valuable was that Arleigh and her team were respectfully strategic about their approach and keeping us prioritized on the sequence of deliverables. As much as we tried to jump to fun and interesting tactics, she constantly brought us back to first figuring out the common vision and strategy. This has now made the tactical delivery a seamless execution, as we’re aligned and know where we’re going. She ensured that our learnership team understood the goals and now as her team rolls out the tactics we’re befitting from clear messaging on our new website, customer case studies and sales collateral. The Agency team is smart, fun and a great partner.”
– Paul McMullen, Chief Commercial Officer, Metsco
Your story, amplified.
Here are examples of mainstream and B2B niche publications our clients have been featured in.
We also believe in giving back to our community by donating our time and expertise to a number of non-profit and charity initiatives both within the Alberta technology sector and locally in Calgary. We have been providing the following organizations with pro-bono PR services for a number of years:
The Agency is a Disney Institute approved Marketing Superstar helping to bring Disney Institute training to Calgary.
We’d love to hear from you. Tell us about your business goals. We have some ideas that we think might just help.