Blog.

Lead generation is an undeniably important corporate goal that drives strategic communication tactics and practices. A well-developed communications plan takes into consideration the uniqueness [...]

Marketing has always been essential to the strategic communications toolkit and is an especially sought after skill. More and more businesses today understand the role strategic marketing plays [...]

Media relations can help you build brand reputation, strengthen company trust, raise your business profile and establish yourself as a thought leader in your field. Simply put, the goal of media [...]

Last week, some of The Agency’s team members had the opportunity to attend Inventure$ 2022, an in-person professional conference focused on global innovation. Inventure$ was presented by Alberta [...]

In our “Up Close and Professional” series, we shine the spotlight on the people who make up The Agency as we discuss their career paths, areas of expertise and what drives them to excel at what [...]

Communications proposals are an integral part of the PR and marketing repertoire, especially for agencies. Often submitted in response to a Request for Proposal (RFP), proposals are where you [...]

Partnerships have always been a driving force of the diverse and dynamic world of public relations and marketing. When partnerships are thoughtfully and purposefully aligned they can lead to [...]

It is not a secret that success in the fast-paced world of communications means being ahead of the game. Goal setting and measuring your public relations and marketing performance is a great way [...]

When you think of PR what do you think of? Hugh Jackman’s larger-than-life portrayal of legendary (and unethical) spin doctor P.T. Barnum in The Greatest Showman? Samantha’s glamorous life of [...]

Whether we want to admit it or not, what other people think about us does matter – especially in the business world. Positive reviews are still a leading cause for new business [...]