Blog.

In our “Up Close and Professional” series, we shine the spotlight on the people who make up The Agency as we discuss their career paths, areas of expertise and what drives them to excel at what [...]

Communications proposals are an integral part of the PR and marketing repertoire, especially for agencies. Often submitted in response to a Request for Proposal (RFP), proposals are where you [...]

Partnerships have always been a driving force of the diverse and dynamic world of public relations and marketing. When partnerships are thoughtfully and purposefully aligned they can lead to [...]

It is not a secret that success in the fast-paced world of communications means being ahead of the game. Goal setting and measuring your public relations and marketing performance is a great way [...]

When you think of PR what do you think of? Hugh Jackman’s larger-than-life portrayal of legendary (and unethical) spin doctor P.T. Barnum in The Greatest Showman? Samantha’s glamorous life of [...]

Whether we want to admit it or not, what other people think about us does matter – especially in the business world. Positive reviews are still a leading cause for new business [...]

Actions speak louder than words. Even if you’ve created the perfect message with the best intentions, if your organization isn’t backing that message with action, your message may come across as [...]

Part of what makes businesses successful is having the right people in the right positions. Sometimes that means outsourcing activities that you don’t have the expertise on. That’s where agencies [...]

Writing is a crucial skill for communications professionals, especially when it comes to communicating your organization’s key messages. But in order to be effective, the materials you put out [...]

As the fiscal year end approaches, many businesses take it as an opportunity to evaluate their strategy, looking at data from previous years to see what works and what doesn’t. This provides an [...]