Case Study: BD&P Law Firm.

 Media Relations, Media Training, Earned PR Coverage, and Consulting. 

The Objective.

Working with the BD&P team covering the City of Leduc Firefighters class-action lawsuit we provided media training and ongoing interview preparation, media materials, strategic consulting, targeted media pitching and coverage tracking for the case.

Our goal for this PR program was to highlight the issues of systemic abuse in this case, as well as BD&P’s position as advocates for equality, human rights, and survivor support.


BD&P LAw Firm

The Results.

  • Secured 85 pieces of coverage.

  • 993K estimated coverage views.

  • 3.33K combined total likes, comments
    and shares
    on social media platforms.


BD&P Class Action Public Relations 2022


The Agency’s media training program is extremely unique – they not only ensure that messaging is highly strategic, they also make it practical. We engaged them for media training to prepare for the coverage we knew would come from a high-profile case, and they really helped ensure we were ready for the volume of media requests and coverage we got.

They take the time to understand each issue and work tirelessly to make sure that key messages are cohesive, concise, and consistent. We found their interview coaching invaluable for both our legal team and the people involved in the case, which was of delicate nature. They are a pleasure to work with.”

– Robyn Bews, Chief Business Development Officer, BD&P Law

Lafontaine Baldwin Lecture 2022