Marketing

Our Favourite Commercials from Super Bowl LI

It’s the most wonderful time of the year – for spectators like us to check out what advertisers have come up with for one of the most viewed sporting events in the world. (Okay, the football game this year was actually pretty epic too…)

This year, as we all know, the Super Bowl took place during a particularly divisive time in US history, and we were curious to see if brands would choose to make political statements with their ads. In the past, brands have stumbled when they waded into political commentary, so it’s interesting to see how they chose to walk this fine line, if they acknowledged it at all.

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Questions for the PR Industry – November 2015

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Each month we have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry.  For our latest edition of ‘Questions for the PR Industry’ we delved into the world of blogging, speaking with Jeremy Page of Multiple Streams, a blog about multilevel marketing (MLM). (more…)

Questions for the PR Industry – September 2015

Untitled design (3)Each month we have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry.  For our latest edition of ‘Questions for the PR Industry’ we took a look at a different facet of the industry and spoke with Josh Steimle, CEO of digital marketing agency MWI. (more…)

Questions for the PR Industry – June 2015

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Each month we have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry.  For our latest edition of ‘Questions for the PR Industry’ we decided to take a look at a different area – marketing. Nicole Medeiros, Marketing Manager at Alberta Women Entrepreneurs, shared with us what drives her in her marketing career, and her guilty media pleasures! (more…)