Strategic Marketing: More Than Meets the Eye
Marketing has always been essential to the strategic communications toolkit and is an especially sought after skill. More and more businesses today understand the role strategic marketing plays [...]
Why Media Relations is Integral to PR
Media relations can help you build brand reputation, strengthen company trust, raise your business profile and establish yourself as a thought leader in your field. Simply put, the goal of media [...]
The Agency Attends Alberta Innovates’ Inventure$ 2022
Last week, some of The Agency’s team members had the opportunity to attend Inventure$ 2022, an in-person professional conference focused on global innovation. Inventure$ was presented by Alberta [...]
Up Close & Professional with Arleigh Vasconcellos, Founder and Managing Director of The Agency
In our “Up Close and Professional” series, we shine the spotlight on the people who make up The Agency as we discuss their career paths, areas of expertise and what drives them to excel at what [...]
How To: Create a Proposal that Stands Out
Communications proposals are an integral part of the PR and marketing repertoire, especially for agencies. Often submitted in response to a Request for Proposal (RFP), proposals are where you [...]
