Communications

Questions for the PR Industry: Krystal Covington

We have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry. For the April edition of ‘Questions for the PR Industry’ we chatted with Krystal Covington, Director of PR at Natural Grocers and Founder and CEO of Women of Denver. Krystal is an expert in the art of influence, and personal branding. She has led the launch of multi-million dollar projects and worked directly with CEOs of small and large businesses. She is also a TEDx presenter, national speaker and trainer.

(more…)

The Puzzle Pieces That Make Up PR Strategies


via GIPHY

Any good public relations campaign must start with a plan. With this in mind, how do you go about making “a plan”? At The Agency we have system (as most PR cohorts do). So what’s our plan? After getting to know a new client and identifying their PR needs, we formulate a step-by-step guide that serves as a roadmap for the campaign roll-out. Here are some of the components that we use for our public relations strategies – our “plans”.

(more…)

Questions for the PR Industry – February 2017

We have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry. For the February edition of ‘Questions for the PR Industry’ we chatted with Grace Garland, Head of PR at MVF, a leading international customer generation company which combines cross-channel marketing with technology to provide a scalable source of new customers to businesses all over the world. They have several in-house brands including Expert Market, MoveHub and The Eco Experts.

(more…)

Our Favourite Commercials from Super Bowl LI

It’s the most wonderful time of the year – for spectators like us to check out what advertisers have come up with for one of the most viewed sporting events in the world. (Okay, the football game this year was actually pretty epic too…)

This year, as we all know, the Super Bowl took place during a particularly divisive time in US history, and we were curious to see if brands would choose to make political statements with their ads. In the past, brands have stumbled when they waded into political commentary, so it’s interesting to see how they chose to walk this fine line, if they acknowledged it at all.

(more…)

Check on Your Initiatives with an Annual PR Checklist

By: Heidi Gammuac, Senior Content Manager at The Agency

We are just about at the end of the first month of the year. You have most likely shaken off the post-holiday blues and have settled into your routine. However, the start of the new calendar year is also a great time to check in on your PR initiatives and strategies from the past year and to assess what worked, what you can improve on, and what new things you can add to your program.

Here are some of the items we have on our annual PR checklist:

(more…)