What’s Your Brand Story? Storytelling Workshop
What’s your brand story? No, we’re not asking what year your company was founded, how many employees you have, or if you have a ping-pong table in your office. We want to hear what you tell [...]
Pushing Forward: All About Communications Plans
In ‘Pushing Forward’ we explore and discuss trending ideas and topics as we move forward within the PR industry. You (or your company, or your product, etc.) may have a lot to offer, but if you [...]
Spring Cleaning: Keeping your lists, data, and other resources up-to-date
Your tactics are only as good as the data that you start with. That’s true not only for public relations, but also for business in general. Working in PR entails gathering, monitoring, and [...]
Pushing Forward: Using Your Voice and Remaining Consistent
This new year we have also updated our monthly news roundup from ‘This Month in Public Relations’ to ‘Pushing Forward,’ as a nod to our forward-looking view of the PR industry. Your company’s [...]
Maintaining Brand Voice Across Platforms
Have you ever come across a Tweet from a brand that made you cringe because it seemed totally out of character from them? This is usually what I picture when that happens: via GIPHY Whether your [...]
