by Melanie Tapper, Communications Assistant | @MTapperPR
In today’s world of media relations, it is more important than ever to maintain good relationships with the news outlets, publications, and journalists who cover the brands you work with because their time is more valuable than ever! When you look around, you will quickly notice that the media landscape is shifting. Media outlets are shrinking. This is leaving assignment editors, publishers, and journalists with fewer resources to work with, yet tighter deadlines to meet as the demand for news is now instant. You may be wondering, “What does this mean for PR professionals who practice media relations?”
There’s a lot of things that can go horribly wrong with PR when you’re in the middle of a crisis. Communications messaging and the fine nuances around what spokespeople say in times of crisis for a company, brand, or event matter. That’s why we recommend that all companies put together a very basic crisis communications plan – it can be as simple as a few key messages on a piece of paper.
Note: Yes, "role" and "roll" are different words, but enjoy this puppy roll GIF anyway.
By Heidi Gammuac, Senior Content Manager | @TheAgencyHeidi
Creating content has become a much larger piece of the PR (strategy) pie, especially over the last few years. Where media relations used to be a higher priority, content has become an equal player.
Content’s rise to become “King” is due to the natural progression of the changing communications landscape. Organizations now have more access than ever before to channels where they can distribute their message. They are not limited to only blogs and social media, but have access to other platforms such as podcasts and newsletters. At the same time, newsrooms have become smaller, which has made securing traditional media coverage (aka media relations) increasingly challenging.
We have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry. For the April edition of ‘Questions for the PR Industry’ we chatted with Krystal Covington, Director of PR at Natural Grocers and Founder and CEO of Women of Denver. Krystal is an expert in the art of influence, and personal branding. She has led the launch of multi-million dollar projects and worked directly with CEOs of small and large businesses. She is also a TEDx presenter, national speaker and trainer.
Any good public relations campaign must start with a plan. With this in mind, how do you go about making “a plan”? At The Agency we have system (as most PR cohorts do). So what’s our plan? After getting to know a new client and identifying their PR needs, we formulate a step-by-step guide that serves as a roadmap for the campaign roll-out. Here are some of the components that we use for our public relations strategies – our “plans”.