Strategic Communications

Questions for the PR Industry: Krystal Covington

We have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry. For the April edition of ‘Questions for the PR Industry’ we chatted with Krystal Covington, Director of PR at Natural Grocers and Founder and CEO of Women of Denver. Krystal is an expert in the art of influence, and personal branding. She has led the launch of multi-million dollar projects and worked directly with CEOs of small and large businesses. She is also a TEDx presenter, national speaker and trainer.

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The Puzzle Pieces That Make Up PR Strategies


via GIPHY

Any good public relations campaign must start with a plan. With this in mind, how do you go about making “a plan”? At The Agency we have system (as most PR cohorts do). So what’s our plan? After getting to know a new client and identifying their PR needs, we formulate a step-by-step guide that serves as a roadmap for the campaign roll-out. Here are some of the components that we use for our public relations strategies – our “plans”.

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Questions for the PR Industry – February 2017

We have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry. For the February edition of ‘Questions for the PR Industry’ we chatted with Grace Garland, Head of PR at MVF, a leading international customer generation company which combines cross-channel marketing with technology to provide a scalable source of new customers to businesses all over the world. They have several in-house brands including Expert Market, MoveHub and The Eco Experts.

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Check on Your Initiatives with an Annual PR Checklist

By: Heidi Gammuac, Senior Content Manager at The Agency

We are just about at the end of the first month of the year. You have most likely shaken off the post-holiday blues and have settled into your routine. However, the start of the new calendar year is also a great time to check in on your PR initiatives and strategies from the past year and to assess what worked, what you can improve on, and what new things you can add to your program.

Here are some of the items we have on our annual PR checklist:

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An Open Letter to Startups on PR

Every so often we find articles warning startups against working with PR agencies. Most recently, TechCrunch published this contributed article alleging that “PR agencies are like great white sharks when it comes to freshly founded startups.” Here’s why we don’t agree.

Dear Startup,

Congratulations! You have begun your journey of entrepreneurship. What was once an idea is now a business. Not only are you excited about your company – other people are too, like potential employees, customers, and investors. You’re ready for the world to hear about you, and PR is a great way to do that.

At this point, we may come on to your radar to talk about how you can start with kicking-off your PR efforts. This is where we will tell you to stop before you get ahead of yourself. In layman’s terms – don’t put the cart before the horse.

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