Blog.

 News and views from The Agency. 

Press Release: AVAC announces launch of Verdex Capital, a new brand focused on Ag Tech

FOR IMMEDIATE RELEASE February 24, 2015 Alberta, Canada – AVAC Ltd., a private Canadian company that invests in promising early stage ventures, today announced the launch of their latest brand, [...]

Pitching 101 Part 3: Writing Your Pitch (KISS)

By: Meghan Somers, Senior Account Manager at The Agency | @TheAgencyMeghan Media Relations has long been a cornerstone of PR. Though not as all-encompassing for agencies and practitioners as it [...]

Regarding the article ‘PR is Dead’

By: Arleigh Galant Vasconcellos, Principal at The Agency | @ArleighGV A letter to the PR industry, The latest article that declares “PR is Dead” makes me chuckle. Published yesterday on PR Daily, [...]

Pitching 101 Part 2: Understand Who Would Actually Be Interested in the Story

By: Meghan Somers, Senior Account Manager at The Agency | @TheAgencyMeghan Media Relations has long been a cornerstone of PR. Though not as all-encompassing for agencies and practitioners as it [...]

Pitching 101 Part 1: Know Your Client

By: Meghan Somers, Senior Account Manager at The Agency | @TheAgencyMeghan Media Relations has long been a cornerstone of PR. Though not as all-encompassing for agencies and practitioners as it [...]