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In our “Up Close and Professional” series, we shine the spotlight on the people who make up The Agency as we discuss their career paths, areas of expertise and what drives them to excel at what [...]

Communications proposals are an integral part of the PR and marketing repertoire, especially for agencies. Often submitted in response to a Request for Proposal (RFP), proposals are where you [...]

Partnerships have always been a driving force of the diverse and dynamic world of public relations and marketing. When partnerships are thoughtfully and purposefully aligned they can lead to [...]

It is not a secret that success in the fast-paced world of communications means being ahead of the game. Goal setting and measuring your public relations and marketing performance is a great way [...]

When you think of PR what do you think of? Hugh Jackman’s larger-than-life portrayal of legendary (and unethical) spin doctor P.T. Barnum in The Greatest Showman? Samantha’s glamorous life of [...]