Questions for the PR Industry: Sheri Doyle

We have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry. For the June edition of ‘Questions for the PR Industry’ we chatted with Sheri Doyle, who has worked in various communications positions for provincial governments across Canada, and helped lead the Government of Alberta’s social media response during the 2016 Wood Buffalo wildfire.

Sheri Doyle
Acting Manager, Social Media Engagement at Government of Alberta




Why do you work in PR?

Other than the fact that I love working with people, PR and communications is a dynamic industry where every day is different. One day you could be working on creative for an ad campaign, the next you could be thrown into a crisis. I love variety!

With the growth of social media and digital marketing, there are even more opportunities for creative problem solving and career development. I now work in a job that didn’t even exist 10 years ago. The future is exciting. I can honestly say I have never been bored at work.

What’s your biggest/best work-related accomplishment?

The digital communications work our team did during the 2016 Fort McMurray wildfire. I worked as the digital liaison for the Government of Alberta at the Provincial Operations Centre, where I oversaw social media response and supported the web team. Our team was responsible for responding to social media questions, livestreaming news conferences, and launching a mobile-friendly, accessible emergency webpage for evacuees. It was a huge team effort and I was grateful for the opportunity to help Albertans wherever I could.

What skill(s) do you think are crucial to working in PR/communications?

Honesty, a healthy work ethic, and a good attitude are going to take you far. We are problem solvers. It’s not about no, it’s about HOW. Put your hand up and get the job done and you will shine. And be honest with yourself and your clients. It’s ok not to know all of the answers.  You can always follow up after you fill in the blanks.

Thanks, Sheri!

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