The Role of Content in Your PR Strategy


Note: Yes, "role" and "roll" are different words, but enjoy this puppy roll GIF anyway.
By Heidi Gammuac, Senior Content Manager | @TheAgencyHeidi

Creating content has become a much larger piece of the PR (strategy) pie, especially over the last few years. Where media relations used to be a higher priority, content has become an equal player.

Content’s rise to become “King” is due to the natural progression of the changing communications landscape. Organizations now have more access than ever before to channels where they can distribute their message. They are not limited to only blogs and social media, but have access to other platforms such as podcasts and newsletters. At the same time, newsrooms have become smaller, which has made securing traditional media coverage (aka media relations) increasingly challenging.


Public Relations Future Forecast 2016

PR in 2016

By: Kelsey Marklund, Account Executive at The Agency | @TheAgencyKelsey

A new year means another look into the PR crystal ball to see what the future holds for the industry. As the value and function of public relations becomes more widely understood, a more diverse set of tactics are being used than ever before. Here are a few areas that we expect to see more of in 2016’s industry headlines. (more…)

Questions for the PR Industry – November 2015

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Each month we have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry.  For our latest edition of ‘Questions for the PR Industry’ we delved into the world of blogging, speaking with Jeremy Page of Multiple Streams, a blog about multilevel marketing (MLM). (more…)