Public Relations: Tools of the Trade
By: Kelsey Marklund, Account Executive at The Agency | @TheAgencyKelsey As with any project that requires a set of tools to build something, developing and executing a public relations strategy [...]
4 Points on Brand Building
By: Meghan Somers, Senior Account Manager at The Agency | @TheAgencyMeghan There is no definitive process to building a brand. What works for one company may not work for another. There are, [...]
4 Simple Steps for Media Pitching
Media Relations has long been a cornerstone of PR and an important skill every person who enters the profession needs to have. Inspired by our ‘Pitching 101‘ series, here is a quick [...]
Don’t Fear the Editorial Calendar
By: Kelsey Marklund, Account Executive at The Agency | @TheAgencyKelsey PR pros are known for their organizational and planning skills, and each fall we apply these skills to an important annual [...]
The Basic Rules of SEO
Guest Blog By: Michael Wynn, Creative Director, InkPlot | @InkPlotYYC Search engine optimization is often about making small modifications to parts of your website. When viewed individually, [...]
