Tips and Tools

Content marketing and content writing is becoming an increasingly more important practice for today’s PR and communications professionals. This infographic, by Senior Account Manager Meghan [...]

We’re currently in the thick of the Calgary Stampede, an annual 10-day event celebrating our city’s western heritage and culture. In 2013, during the Stampede, The Agency put on Content Saloon, a [...]

All good PR campaigns start from a specific strategy. This strategy should aim to accomplish a specific goal and consequently an objective. The goal might be to gain the attention of a new [...]

So, you’ve launched (or are about to launch) your business. What’s next? One major “to-do” to tackle is Public Relations, or PR. PR is how you promote your company, or how you ‘toot your [...]

Telling your company story is something that all entrepreneurs must do on a daily basis, especially if you are seeking funding, looking for greater exposure, or simply need to grow your sales [...]