Strategy

All good PR campaigns start from a specific strategy. This strategy should aim to accomplish a specific goal and consequently an objective. The goal might be to gain the attention of a new [...]

Telling your company story is something that all entrepreneurs must do on a daily basis, especially if you are seeking funding, looking for greater exposure, or simply need to grow your sales [...]

By: Meghan Somers, Senior Account Manager at The Agency | @TheAgencyMeghan There is no definitive process to building a brand. What works for one company may not work for another. There are, [...]

By: Kelsey Marklund, Account Executive at The Agency | @TheAgencyKelsey PR pros are known for their organizational and planning skills, and each fall we apply these skills to an important annual [...]

By: Arleigh Galant Vasconcellos, Principal at The Agency | @ArleighGV Public Relations is a service. For most industries, services can be measured and therefore ROI can be easily quantified. This [...]