Strategic communications, marketing & PR Strategic communications, marketing & PR

Communications

 Grabbing the Social Bull by the Horns in 2016
By Heidi Gammuac
In Communications, Marketing, Tips and Tools
Posted July 15, 2016

Grabbing the Social Bull by the Horns in 2016

We’re currently in the thick of the Calgary Stampede, an annual 10-day event celebrating our city’s western heritage and culture. In 2013, during the Stampede, The Agency put on Content Saloon, a [...]

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 How to Toot Your Own Horn: PR for Startups
By The Agency
In Communications, Marketing, Media Relations, Public Relations, Tips and Tools
Posted April 15, 2016

How to Toot Your Own Horn: PR for Startups

So, you’ve launched (or are about to launch) your business. What’s next? One major “to-do” to tackle is Public Relations, or PR. PR is how you promote your company, or how you ‘toot your [...]

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By The Agency
In Communications, Strategy, The Agency, Tips and Tools
Posted March 30, 2016

AccelerateAB Storytelling Workshop

Telling your company story is something that all entrepreneurs must do on a daily basis, especially if you are seeking funding, looking for greater exposure, or simply need to grow your sales [...]

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 4 Points on Brand Building
By The Agency
In Communications, Public Relations, Strategy, Tips and Tools
Posted November 25, 2015

4 Points on Brand Building

By: Meghan Somers, Senior Account Manager at The Agency | @TheAgencyMeghan There is no definitive process to building a brand. What works for one company may not work for another. There are, [...]

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By The Agency
In Communications, Media Relations, Strategy, Tips and Tools
Posted October 16, 2015

Don’t Fear the Editorial Calendar

By: Kelsey Marklund, Account Executive at The Agency | @TheAgencyKelsey PR pros are known for their organizational and planning skills, and each fall we apply these skills to an important annual [...]

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