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Lead generation is an undeniably important corporate goal that drives strategic communication tactics and practices. A well-developed communications plan takes into consideration the uniqueness [...]

Marketing has always been essential to the strategic communications toolkit and is an especially sought after skill. More and more businesses today understand the role strategic marketing plays [...]

Imagine this: It’s a regular day at the well-known telecommunications provider you work for when your servers crash unexpectedly, resulting in a nationwide outage impacting millions of people. [...]

Media relations can help you build brand reputation, strengthen company trust, raise your business profile and establish yourself as a thought leader in your field. Simply put, the goal of media [...]

Last week, some of The Agency’s team members had the opportunity to attend Inventure$ 2022, an in-person professional conference focused on global innovation. Inventure$ was presented by Alberta [...]