Questions for Journalists – March 2015
As part of a new blog series here at The Agency, we have been reaching out to journalists and media professionals to chat with them about their experiences in the industry. We had the opportunity [...]
Questions for the PR Industry – March 2015
As part of a new blog series here at The Agency, we have been reaching out to notable communications professionals to ask them a few questions about their experiences in the industry. For our [...]
Pitching 101 Part 3: Writing Your Pitch (KISS)
Media Relations has long been a cornerstone of PR. Though not as all-encompassing for agencies and practitioners as it used to be, it is still an important skill every person who enters the [...]
Regarding the Article “PR is Dead”
A letter to the PR industry, The latest article that declares “PR is Dead” makes me chuckle. Published yesterday on PR Daily, the article refers to the new book written by Robert Phillips Trust [...]
Pitching 101 Part 2: Understand Who Would Actually Be Interested in the Story
Media Relations has long been a cornerstone of PR. Though not as all-encompassing for agencies and practitioners as it used to be, it is still an important skill every person who enters the [...]
