PR Measurement: One Size Does Not Fit All
By: Arleigh Galant Vasconcellos, Principal at The Agency | @ArleighGV Public Relations is a service. For most industries, services can be measured and therefore ROI can be easily quantified. This [...]
Questions for Journalists – June 2015
Each month we have been reaching out to journalists and media professionals to chat with them about their experiences in the industry. This month’s ‘Questions for Journalists’ features Knowlton [...]
PR Measurement: One Size Does Not Fit All
By: Arleigh Galant Vasconcellos, Principal at The Agency | @ArleighGV Public Relations is a service. For most industries, services can be measured and therefore ROI can be easily [...]
Questions for the PR Industry – June 2015
Each month we have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others [...]
