Each month we have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry. For our latest edition of ‘Questions for the PR Industry’ we decided to take a look at a different area – marketing. Nicole Medeiros, Marketing Manager at Alberta Women Entrepreneurs, shared with us what drives her in her marketing career, and her guilty media pleasures!
What made you decide to work in marketing?
Marketing has always been interesting to me. It is a very a broad field to work in and the possibilities of what you can do and where you can work are endless. I originally thought I would do some marketing and then get involved in Public Relations, but I liked the creative side of marketing, and the art and design aspects were appealing – not to necessarily be the designer, but to direct the creative and see my vision come to life in print or digitally. I don’t think I could be in a career without the capacity to have this function.
What is your guilty media pleasure?
I am a TV junkie. I love to point out the product placement on TV or in movies to whoever I’m watching with, and then criticize if I think it was well done or not. The blatant product placement, the ones that they make super cheesy and don’t try to hide, are my favorite. Commercials are great too, but since the invention of PVR (best invention for TV lovers ever) I don’t watch them as much anymore. The PVR is why they have increased product placement during programming – that and all the networks who boast no commercials like HBO.
What do you see as the future direction of the industry?
Predicting the future of this industry is difficult because it’s constantly evolving. It has to because of technology. I think that as technology evolves so will how we market. Consumers are finding new ways to avoid messaging, and they are more in tune with how the messages are being delivered than ever before. It does however still surprise me when people fall for the $4.99 special – but that should change now that the penny is no longer in production.
Thank you, Nicole!
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