Leadership Communications Training.

Develop your brand story into concise, compelling, and repeatable messages.

Leadership Communications Training.

We help translate your innovative business into clear, concise messages that even the most non-tech-savvy person can understand – helping you share your story with the world. The Agency’s Leadership Communications Training will coach you and your employees to be ambassadors for your brand. By creating a team of well trained spokespeople, you’ll elevate your company’s PR and marketing outcomes. Our training will help prepare you – and your team – for any speaking opportunity thrown your way – whether it’s networking, pitching, podcasts, or more casual conversations. 

Our training will:

  • Empower you with confidence to manage all business situations.  
  • Teach you how to build a meaningful relationship with your audience, your clients, and the media
  • Help you fine tune your key messages, getting you ready for sales presentations, interviews, investor pitches, or even your next pitch competition!

  • I was so scared to talk to the media. After working with The Agency I can easily get my key messages out to the media and potential investors. We just finished our second round of investor funding and it was over-subscribed because of the work that we did with The Agency.

    Ted Zalucki Engineered Intelligence

We specialize in the B2B technology and innovation space; over the last 13 years, we’ve helped more than 200 startups find their feet and their voice. Our depth and knowledge in the sector is unparalleled. From VCs to VPs, from Big Data to CleanTech, AgTech, FinTech and all the other techs, we “speak geek.” We will take the time to get to know you, your company, and your product/service and will help you develop powerful key messages that are compelling, clear, and engaging. We’ll give you personalized feedback on your interview style and techniques to help prepare you for the real thing. You’re doing great work, and the world should know about it!

The Agency’s Leadership Communications Training can also help you with your internal communications; whether you’re going through a major company announcement, or dealing with a crisis, leaders need to present to their employees, stakeholders, and partners a clear, cohesive message. We’ll prepare you to answer those tough questions and help you create statements that will address the issue, put people at ease, and get your message across.

 

You may also be interested in our Brand Storytelling Workshops. 

Communications Strategy

What You Get.

You’ll spend three half-day workshops with The Agency’s senior team, who have a combined 30 years of experience with brand building, and media relations in tech, B2B companies, and government. 

Our team will:

  • Teach you how and when to use key terms and phrases. 
  • Help you develop your personal statement, key messages, and brand story messages. 
  • Advise you on posture, body language, tone, and how to look and sound good.
  • Instruct you on how to interview in any situation, including podcast, Zoom, television, print, etc.
  • Practice, practice, practice.
  • Follow up, with post-workshop consulting session to prepare you for a real-life engagement.

What does The Agency do?

  • Agency also needs time for prep, entailing digging into the client, who they are, what are they about, developing practice questions and scenarios (approx 3-5 hours)
  • Teaser, to get someone interested: leveraging the tools of media training to turn people in your organization to natural brand ambassadors and spokespeople.
  • Physical printout with media tips and theory, with their finalized personal statement.