Tips and Tools

In today’s world of media relations, it is more important than ever to maintain good relationships with the news outlets, publications, and journalists who cover the brands you work with because [...]

Any good public relations campaign must start with a plan. With this in mind, how do you go about making “a plan”? At The Agency we have system (as most PR cohorts do). So what’s our plan? After [...]

By: The Agency We are just about at the end of the first month of the year. You have most likely shaken off the post-holiday blues and have settled into your routine. However, the start of the [...]

PR professionals are BUSY. Between pitching, content creation, social media, and so many other day-to-day tasks, any tool that can make our lives easier is always worth a try. At The Agency, [...]

Not all PR campaigns are the same, especially when it comes to the different approaches needed to run a successful B2B program versus a consumer initiative. Typically, consumer campaigns appear [...]