An Open Letter to Startups
Dear Startup, Congratulations! You’ve begun your journey of entrepreneurship and you’re ready for the world to hear about your exciting new business. But how do you do that? The answer: strategic [...]
Pro Tips for a Top-Performing Website
From sales facilitation, lead generation, connecting to your audience and expressing your brand’s personality, your website has a role in every aspect of your business and is often your [...]
How To: Create a Proposal that Stands Out
Communications proposals are an integral part of the PR and marketing repertoire, especially for agencies. Often submitted in response to a Request for Proposal (RFP), proposals are where you [...]
Goal Setting for the Communications Professional
It is not a secret that success in the fast-paced world of communications means being ahead of the game. Goal setting and measuring your public relations and marketing performance is a great way [...]
What Is It Really Like to Work in PR & Marketing?
When you think of PR what do you think of? Hugh Jackman’s larger-than-life portrayal of legendary (and unethical) spin doctor P.T. Barnum in The Greatest Showman? Samantha’s glamorous life of [...]
