Strategy Archives - Page 7 of 7

Posted June 15, 2015

PR Measurement: One Size Does Not Fit All

By: Arleigh Galant Vasconcellos, Principal at The Agency | @ArleighGV Public Relations is a service. For most industries, services can be measured and therefore ROI can be easily [...]

By The Agency

In Communications, Marketing, Media Relations, Public Relations, Strategy

Posted March 13, 2015

Defining PR: Setting a Foundation

At The Agency we always seek to help others understand public relations on its own and as a profession. Those in the PR industry most likely agree with us that for people who explain what others [...]