Strategic communications, marketing & PR Strategic communications, marketing & PR

Strategy

By The Agency
In Public Relations, Strategy
Posted June 15, 2015

PR Measurement: One Size Does Not Fit All

By: Arleigh Galant Vasconcellos, Principal at The Agency | @ArleighGV   Public Relations is a service. For most industries, services can be measured and therefore ROI can be easily [...]

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By The Agency
In Communications, Marketing, Media Relations, Public Relations, Strategy
Posted March 13, 2015

Defining PR: Setting a Foundation

At The Agency we always seek to help others understand public relations on its own and as a profession. Those in the PR industry most likely agree with us that for people who explain what others [...]

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