Strategy

via GIPHY Note: Yes, “role” and “roll” are different words, but enjoy this puppy roll GIF anyway. Creating content has become a much larger piece of the PR (strategy) pie, [...]

Any good public relations campaign must start with a plan. With this in mind, how do you go about making “a plan”? At The Agency we have system (as most PR cohorts do). So what’s our plan? After [...]

By: The Agency We are just about at the end of the first month of the year. You have most likely shaken off the post-holiday blues and have settled into your routine. However, the start of the [...]

Not all PR campaigns are the same, especially when it comes to the different approaches needed to run a successful B2B program versus a consumer initiative. Typically, consumer campaigns appear [...]

Content marketing and content writing is becoming an increasingly more important practice for today’s PR and communications professionals. This infographic, by Senior Account Manager Meghan [...]