Strategic communications, marketing & PR Strategic communications, marketing & PR

Public Relations

 Questions for the PR Industry: Ashley Archer
By The Agency
In Public Relations
Posted August 19, 2016

Questions for the PR Industry: Ashley Archer

Each month we have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others [...]

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 B2B versus B2C Public Relations
By The Agency
In Communications, Public Relations, Strategy, Tips and Tools
Posted August 12, 2016

B2B versus B2C Public Relations

Not all PR campaigns are the same, especially when it comes to the different approaches needed to run a successful B2B program versus a consumer initiative. Typically, consumer campaigns appear [...]

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 Questions for the PR Industry: Meg McAllister
By The Agency
In Public Relations
Posted July 8, 2016

Questions for the PR Industry: Meg McAllister

Each month we have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others [...]

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 6 Things Your Boss Expects You to Know About PR Strategies
By The Agency
In Public Relations, Strategy, Tips and Tools
Posted June 17, 2016

6 Things Your Boss Expects You to Know About PR Strategies

All good PR campaigns start from a specific strategy. This strategy should aim to accomplish a specific goal and consequently an objective. The goal might be to gain the attention of a new [...]

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 Questions for the PR Industry: Shonali Burke
By The Agency
In Public Relations
Posted June 10, 2016

Questions for the PR Industry: Shonali Burke

Each month we have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others [...]

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