How To: Create a Proposal that Stands Out
Communications proposals are an integral part of the PR and marketing repertoire, especially for agencies. Often submitted in response to a Request for Proposal (RFP), proposals are where you [...]
The Power of Partnerships
Partnerships have always been a driving force of the diverse and dynamic world of public relations and marketing. When partnerships are thoughtfully and purposefully aligned they can lead to [...]
What Is It Really Like to Work in PR & Marketing?
When you think of PR what do you think of? Hugh Jackman’s larger-than-life portrayal of legendary (and unethical) spin doctor P.T. Barnum in The Greatest Showman? Samantha’s glamorous life of [...]
What’s in Your Crisis Communications Plan?
When you think of crisis communications what comes to mind? Is it the Deepwater Horizon oil spill of 2010? Maybe the Tylenol scandal of 1982? We have all heard of a crisis situation in some [...]
How to Avoid Being Tone Deaf With Your Communications
by Kira Hawes Have you been tone deaf? No, we aren’t talking about your singing voice, rather, your messaging. Being tone deaf in business means that the organization has failed to reflect on the [...]
