Why Media Relations Is Integral to PR
Media relations can help you build brand reputation, strengthen company trust, raise your business profile and establish yourself as a thought leader in your field. Simply put, the goal of media [...]
What’s in Your Crisis Communications Plan?
When you think of crisis communications what comes to mind? Is it the Deepwater Horizon oil spill of 2010? Maybe the Tylenol scandal of 1982? We have all heard of a crisis situation in some [...]
Top Tips for Pitching
Media relations is an extremely valuable tool when done right. It is not something that can be effective overnight; it takes time and strategy to figure out what media to reach and when. It also [...]
Around the Press: Dave Dormer
We have been reaching out to journalists and media professionals to chat with them about their experiences in the industry working with PR professionals and what’s going on ‘Around the Press’ [...]
Spring Cleaning: Keeping your lists, data, and other resources up-to-date
Your tactics are only as good as the data that you start with. That’s true not only for public relations, but also for business in general. Working in PR entails gathering, monitoring, and [...]
