Strategic communications, marketing & PR Strategic communications, marketing & PR

Marketing

 How to Avoid Being Tone Deaf With Your Communications
By The Agency
In Communications, Marketing, Public Relations, Tips and Tools
Posted September 9, 2020

How to Avoid Being Tone Deaf With Your Communications

by Kira Hawes Have you been tone deaf? No, we aren’t talking about your singing voice, rather, your messaging. Being tone deaf in business means that the organization has failed to reflect on the [...]

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 What Your Mom Never Told You About Content Marketing & Content Writing
By The Agency
In Communications, Marketing, Strategy, Tips and Tools
Posted August 5, 2016

What Your Mom Never Told You About Content Marketing & Content Writing

Content marketing and content writing is becoming an increasingly more important practice for today’s PR and communications professionals. This infographic, by Senior Account Manager Meghan [...]

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 Grabbing the Social Bull by the Horns in 2016
By Heidi Gammuac
In Communications, Marketing, Tips and Tools
Posted July 15, 2016

Grabbing the Social Bull by the Horns in 2016

We’re currently in the thick of the Calgary Stampede, an annual 10-day event celebrating our city’s western heritage and culture. In 2013, during the Stampede, The Agency put on Content Saloon, a [...]

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 How to Toot Your Own Horn: PR for Startups
By The Agency
In Communications, Marketing, Media Relations, Public Relations, Tips and Tools
Posted April 15, 2016

How to Toot Your Own Horn: PR for Startups

So, you’ve launched (or are about to launch) your business. What’s next? One major “to-do” to tackle is Public Relations, or PR. PR is how you promote your company, or how you ‘toot your [...]

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 How to Cheat at Networking, and Get Away With It
By The Agency
In Communications, Marketing, Tips and Tools
Posted July 20, 2015

How to Cheat at Networking, and Get Away With It

An important part of working in the public relations industry is making connections, especially through networking. Whether you’re working an event, attending a conference, or even at a Flames [...]

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