Strategic communications, marketing & PR Strategic communications, marketing & PR

Communications

 Maintaining Brand Voice Across Platforms
By Meghan Somers
In Communications, Strategy
Posted February 5, 2018

Maintaining Brand Voice Across Platforms

Have you ever come across a Tweet from a brand that made you cringe because it seemed totally out of character from them? This is usually what I picture when that happens: via GIPHY Whether your [...]

READ MORE
 The Role of Content in Your PR Strategy
By The Agency
In Communications, Public Relations, Strategy
Posted June 2, 2017

The Role of Content in Your PR Strategy

via GIPHY Note: Yes, “role” and “roll” are different words, but enjoy this puppy roll GIF anyway. Creating content has become a much larger piece of the PR (strategy) pie, [...]

READ MORE
 More Than Champagne and Parties: The Other Side of PR
By The Agency
In Communications, Public Relations
Posted March 29, 2017

More Than Champagne and Parties: The Other Side of PR

By: Meghan Somers, Account Director at The Agency, @TheAgencyMeghan Pop culture is the root of a lot of misconceptions about the PR industry. We hear a lot of the following: “I want to plan [...]

READ MORE
 The Puzzle Pieces That Make Up PR Strategies
By The Agency
In Communications, Public Relations, Strategy, Tips and Tools
Posted February 24, 2017

The Puzzle Pieces That Make Up PR Strategies

Any good public relations campaign must start with a plan. With this in mind, how do you go about making “a plan”? At The Agency we have system (as most PR cohorts do). So what’s our plan? After [...]

READ MORE
 Check on Your Initiatives with an Annual PR Checklist
By The Agency
In Communications, Public Relations, Strategy, Tips and Tools
Posted January 30, 2017

Check on Your Initiatives with an Annual PR Checklist

By: The Agency We are just about at the end of the first month of the year. You have most likely shaken off the post-holiday blues and have settled into your routine. However, the start of the [...]

READ MORE