Defining PR: Setting a Foundation
At The Agency we always seek to help others understand public relations on its own and as a profession. Those in the PR industry most likely agree with us that for people who explain what others [...]
Pitching 101 Part 3: Writing Your Pitch (KISS)
Media Relations has long been a cornerstone of PR. Though not as all-encompassing for agencies and practitioners as it used to be, it is still an important skill every person who enters the [...]
Regarding the Article “PR is Dead”
A letter to the PR industry, The latest article that declares “PR is Dead” makes me chuckle. Published yesterday on PR Daily, the article refers to the new book written by Robert Phillips Trust [...]
Pitching 101 Part 2: Understand Who Would Actually Be Interested in the Story
Media Relations has long been a cornerstone of PR. Though not as all-encompassing for agencies and practitioners as it used to be, it is still an important skill every person who enters the [...]
Pitching 101 Part 1: Know Your Client
Media Relations has long been a cornerstone of PR. Though not as all-encompassing for agencies and practitioners as it used to be, it is still an important skill every person who enters the [...]
