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Tag Archives for: "The Agency"
By The Agency
In Communications, Marketing, Media Relations, Public Relations, Strategy
Posted March 13, 2015

Defining PR: Setting a Foundation

At The Agency we always seek to help others understand public relations on its own and as a profession. Those in the PR industry most likely agree with us that for people who explain what others [...]

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 Pitching 101 Part 3: Writing Your Pitch (KISS)
By The Agency
In Media Relations, Tips and Tools
Posted February 23, 2015

Pitching 101 Part 3: Writing Your Pitch (KISS)

Media Relations has long been a cornerstone of PR. Though not as all-encompassing for agencies and practitioners as it used to be, it is still an important skill every person who enters the [...]

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By Arleigh Vasconcellos
In Public Relations
Posted February 18, 2015

Regarding the Article “PR is Dead”

A letter to the PR industry, The latest article that declares “PR is Dead” makes me chuckle. Published yesterday on PR Daily, the article refers to the new book written by Robert Phillips Trust [...]

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 Pitching 101 Part 2: Understand Who Would Actually Be Interested in the Story
By The Agency
In Media Relations, Tips and Tools
Posted February 17, 2015

Pitching 101 Part 2: Understand Who Would Actually Be Interested in the Story

Media Relations has long been a cornerstone of PR. Though not as all-encompassing for agencies and practitioners as it used to be, it is still an important skill every person who enters the [...]

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 Pitching 101 Part 1: Know Your Client
By The Agency
In Media Relations, Tips and Tools
Posted February 13, 2015

Pitching 101 Part 1: Know Your Client

Media Relations has long been a cornerstone of PR. Though not as all-encompassing for agencies and practitioners as it used to be, it is still an important skill every person who enters the [...]

READ MORE