The Role of Content in Your PR Strategy
via GIPHY Note: Yes, “role” and “roll” are different words, but enjoy this puppy roll GIF anyway. Creating content has become a much larger piece of the PR (strategy) pie, [...]
The Puzzle Pieces That Make Up PR Strategies
Any good public relations campaign must start with a plan. With this in mind, how do you go about making “a plan”? At The Agency we have system (as most PR cohorts do). So what’s our plan? After [...]
B2B versus B2C Public Relations
Not all PR campaigns are the same, especially when it comes to the different approaches needed to run a successful B2B program versus a consumer initiative. Typically, consumer campaigns appear [...]
