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via GIPHY Note: Yes, “role” and “roll” are different words, but enjoy this puppy roll GIF anyway. Creating content has become a much larger piece of the PR (strategy) pie, [...]

Any good public relations campaign must start with a plan. With this in mind, how do you go about making “a plan”? At The Agency we have system (as most PR cohorts do). So what’s our plan? After [...]

Not all PR campaigns are the same, especially when it comes to the different approaches needed to run a successful B2B program versus a consumer initiative. Typically, consumer campaigns appear [...]