Building Relationships with the Media
By Arleigh Vasconcellos, Principal at The Agency | @ArleighGV Building and maintaining relationships with the media is a key tool to an effective media relations strategy. It is important to note [...]
Public Relations Future Forecast 2016
By: Kelsey Marklund, Account Executive at The Agency | @TheAgencyKelsey A new year means another look into the PR crystal ball to see what the future holds for the industry. As the value and [...]
Questions for the PR Industry – December 2015
Each month we have been reaching out to communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the [...]
4 Points on Brand Building
By: Meghan Somers, Senior Account Manager at The Agency | @TheAgencyMeghan There is no definitive process to building a brand. What works for one company may not work for another. There are, [...]
4 Simple Steps for Media Pitching
Media Relations has long been a cornerstone of PR and an important skill every person who enters the profession needs to have. Inspired by our ‘Pitching 101‘ series, here is a quick [...]
