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In today’s world of media relations, it is more important than ever to maintain good relationships with the news outlets, publications, and journalists who cover the brands you work with because [...]

via GIPHY Note: Yes, “role” and “roll” are different words, but enjoy this puppy roll GIF anyway. Creating content has become a much larger piece of the PR (strategy) pie, [...]

We have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the [...]

Any good public relations campaign must start with a plan. With this in mind, how do you go about making “a plan”? At The Agency we have system (as most PR cohorts do). So what’s our plan? After [...]

We have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the [...]