The Basic Rules of SEO
Guest Blog By: Michael Wynn, Creative Director, InkPlot | @InkPlotYYC Search engine optimization is often about making small modifications to parts of your website. When viewed individually, [...]
PR Measurement: One Size Does Not Fit All
By: Arleigh Galant Vasconcellos, Principal at The Agency | @ArleighGV Public Relations is a service. For most industries, services can be measured and therefore ROI can be easily [...]
Pitching 101 Part 3: Writing Your Pitch (KISS)
Media Relations has long been a cornerstone of PR. Though not as all-encompassing for agencies and practitioners as it used to be, it is still an important skill every person who enters the [...]
Pitching 101 Part 2: Understand Who Would Actually Be Interested in the Story
Media Relations has long been a cornerstone of PR. Though not as all-encompassing for agencies and practitioners as it used to be, it is still an important skill every person who enters the [...]
