Questions for the PR Industry: Ashley Archer
Each month we have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others [...]
B2B versus B2C Public Relations
Not all PR campaigns are the same, especially when it comes to the different approaches needed to run a successful B2B program versus a consumer initiative. Typically, consumer campaigns appear [...]
Questions for the PR Industry: Meg McAllister
Each month we have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others [...]
6 Things Your Boss Expects You to Know About PR Strategies
All good PR campaigns start from a specific strategy. This strategy should aim to accomplish a specific goal and consequently an objective. The goal might be to gain the attention of a new [...]
Questions for the PR Industry: Shonali Burke
Each month we have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others [...]
