AVE Archives - The Agency

Posted February 5, 2016

Questions for the PR Industry: Leta Soza

Each month we have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others [...]

By The Agency

In Public Relations, Strategy

Posted June 15, 2015

PR Measurement: One Size Does Not Fit All

By: Arleigh Galant Vasconcellos, Principal at The Agency | @ArleighGV Public Relations is a service. For most industries, services can be measured and therefore ROI can be easily [...]