This new year we have also updated our monthly news roundup from ‘This Month in Public Relations’ to ‘Pushing Forward,’ as a nod to our forward-looking view of the PR industry.
Your company’s voice can be a powerful tool — it can make sales, bring in new customers, garner media attention, and deliver useful feedback. So you need to ensure your voice is working for your brand. Here are some tips to help you find and develop your company’s voice:
- If you’re not exactly sure what your company’s current voice is, check out this step-by-step guide from Entrepreneur.
- Once you’ve determined your company’s voice, see if what you’re saying is being received the way you want it to. This article from Forbes delves into what encompasses brand voice.
- And finally, if you decide you need to switch up or find a new voice, check out our article about developing your voice and keeping it consistent.
Have any other tips for developing and using your company’s voice? Let us know on Twitter at @PRTheAgency or comment in the section below!
Make sure you check back next month for more stories discussing our next PR topic!
