How Data Helps Strategic Communications
As the fiscal year end approaches, many businesses take it as an opportunity to evaluate their strategy, looking at data from previous years to see what works and what doesn’t. This provides an [...]
What’s in Your Crisis Communications Plan?
When you think of crisis communications what comes to mind? Is it the Deepwater Horizon oil spill of 2010? Maybe the Tylenol scandal of 1982? We have all heard of a crisis situation in some [...]
Top Tips for Pitching
Media relations is an extremely valuable tool when done right. It is not something that can be effective overnight; it takes time and strategy to figure out what media to reach and when. It also [...]
Social Media: Are You in the Right Place?
In the digital world we are living in, it is absolutely necessary for an organization to have a social media presence in order to engage with its customers. Creating a good social profile for [...]
How to Avoid Being Tone Deaf With Your Communications
by Kira Hawes Have you been tone deaf? No, we aren’t talking about your singing voice, rather, your messaging. Being tone deaf in business means that the organization has failed to reflect on the [...]
