Questions for Journalists: Archie McLean
Each month we reach out to journalists and media professionals to chat with them about their experiences in the industry. For this month’s ‘Questions for Journalists,’ we [...]
Questions for the PR Industry: Ashley Archer
Each month we have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others [...]
B2B versus B2C Public Relations
Not all PR campaigns are the same, especially when it comes to the different approaches needed to run a successful B2B program versus a consumer initiative. Typically, consumer campaigns appear [...]
What Your Mom Never Told You About Content Marketing & Content Writing
Content marketing and content writing is becoming an increasingly more important practice for today’s PR and communications professionals. This infographic, by Senior Account Manager Meghan [...]
