Case Study: Kali’s Wish Foundation.

 Media Relations, Content Creation, and Social Media. 


When The Agency began working with Kali’s Wish Cancer Foundation, a non-profit organization that offers resources for families facing a pet cancer diagnosis, Kali’s Wish had a small online presence and wanted to step up their social media game to coincide with the non-profit’s re-brand.

The Solution.

After successfully translating the new brand across all social media platforms, we launched and maintained a strong and engaging social and content strategy. With a schedule of thought leadership blogs, combined with media relations and real life stories from dog parks and dog cancer patients across Canada, Kali’s Wish has educated pet owners in a fun and informative way. 

The Results.

During our time working with Kali’s Wish, The Agency increased Kali’s Wish Twitter followers by 980% and Facebook followers by 1410%. As well, Instagram followers increased by 2620%, and the organization secured press, web, and TV coverage along with thousands of social shares and impressions.

The Details.

Take a look at some of the content that we have created for Kali’s Wish Foundation here.

See Kali’s Wish featured on Breakfast Television.

Kalis on BTV

See how we worked with PetPlanet to promote Kali’s.

See below some of our pet cancer educational posts from Instragram.