Case Study: Kali’s Wish Foundation.
Media Relations, Content Creation, and Social Media.
When The Agency began working with Kali’s Wish Cancer Foundation, a non-profit organization that offers resources for families facing a pet cancer diagnosis, Kali’s Wish had a small online presence and wanted to step up their social media game to coincide with the non-profit’s re-brand.
After successfully translating the new brand across all social media platforms, we launched and maintained a strong and engaging social and content strategy. With a schedule of thought leadership blogs, combined with media relations and real life stories from dog parks and dog cancer patients across Canada, Kali’s Wish has educated pet owners in a fun and informative way.
During our time working with Kali’s Wish, The Agency increased Kali’s Wish Twitter followers by 980% and Facebook followers by 1410%. As well, Instagram followers increased by 2620%, and the organization secured press, web, and TV coverage along with thousands of social shares and impressions.