This Month in Public Relations: PR in 2016

2016 This Month in PR

For our January PR news roundup, we collected some of the Internet’s best articles predicting the state of the public relations industry in 2016.

  • Here are seven major digital PR trends to watch out for in 2016, including the future of the press release and how to manage reputation online, via Forbes.
  • There are certain ‘buzzwords’ that should be kept to a minimum, if not completely avoided, in public relations. Drop these 20 words from your vocabulary this year, via PRNewser.
  • The startup scene requires its own approach to public relations. Here are some startup PR dos and don’ts for 2016, via Forbes.
  • The 2016 Edelman Trust Barometer highlights some trends in audience trust factors that will be of interest to PR practitioners in 2016, via Business 2 Community.

Bonus: We’ve made a few of our own predictions about what 2016 holds for PR. Check out this year’s edition of The Agency’s ‘Public Relations Future Forecast.’

What other public relations stories had you talking in January? Let us know on Twitter at @PRTheAgency or in the comment section below!

Make sure you check back next month for more stories discussing a new topic!


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