Press Release: Leading development shop for enterprise applications in Canada nominated for industry award


July 15, 2014

Vertical Motion recognized in ‘Best B2C Innovation’ and ‘Mobile Applications’ categories

Calgary, Canada – Vertical Motion, the team behind eTrove, the first two-way mobile loyalty platform, has been nominated in the ‘Best in B2C Innovation’ category in 2014’s Digital Alberta Awards. Vertical Motion’s body of work, and their commitment to providing quality solutions to every client, has also garnered them a nomination in the ‘Mobile Applications’ category.

“Digital Alberta does a great job promoting and supporting the many facets of digital innovation in our province,” says Jason Jones, President of Vertical Motion. “We are very honoured to be a part of that, and are excited about the 2014 Digital Alberta Awards nominations. Thank you.”

Vertical Motion’s mobile based loyalty platform eTrove has been recognized in the ‘Best in B2C Innovation’ category. eTrove lets business owners engage with users and build loyalty in a way that’s fun, easy, and insightful. It’s the first two-way loyalty program, motivating users to send referrals and participate in social networks by awarding points when they do. There’s less hassle for administrators as the mobile app replaces loyalty cards, tokens, and stamps. And there’s unmatched control, as administrators can set and monitor multiple auto-adjusted catalogues, change the amount of points awarded for specific actions, and customize points redemption values. All with unprecedented visibility into campaign effectiveness and ROI with a robust analytics dashboard.

The Digital Alberta Awards, now in its fourth year, is a program created to recognize leaders in innovation, creativity, and all facets of the evolving digital media sector in Alberta. The awards categories are designed to include companies, entrepreneurs, student and education leaders, organizations in both the government and not for profit sector, and those whose industry sectors that may not traditionally be considered in the realm of ‘digital media’, but are pioneering and raising the bar as they converge with technology. The 2014 Digital Alberta Awards ceremony will be held on Saturday July 19th at the Royal Alberta Museum in Edmonton, Alberta.

For more information about eTrove please visit To learn more about Vertical Motion, please visit their website


Meghan Somers
media at verticalmotion dot ca
+1 587 899 0615
About Vertical Motion

Vertical Motion is a Calgary based software and mobile development firm that has been creating customized Web, iPhone, Android, and Windows business solutions since 2006. The Vertical Motion team has skills that encompass software development, native and web-based mobile development, business analysis, enterprise integration, online marketing, and graphic design. Vertical Motion has developed multiple customized applications to solve real-world problems for businesses of all sizes.

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