Crisis Comms. It’s a entire specialty for PR Practitioners, and one that we can spend our entire career honing our skills in and helping clients with. Though there are Crisis Communications Specialists (aka experts) who get brought in when s#*t really hits the fan, it’s important that every PR person has a good foundation in crisis communications so that they are prepared for the inevitable day when things go sideways. Check out these resources that we’ve rounded up for you in June’s ‘This Month in Public Relations’ post:
- Social media is a very important tool for crisis communicators these days. If you don’t have much experience with crisis comms and are just starting to put together a plan, this post from PR News has a great checklist to reference about integrating social media into your strategy.
- The Agency’s own Principal Arleigh Vasconcellos wrote a great Crisis Communications 101 post earlier in June that reviews the top 5 dos and don’ts of crisis comms. It’s a great resource to help you put together a basic crisis comms plan.
- It’s no secret that airlines have been having some major PR issues lately. But how can the rest of us learn from their mistakes? This post from Inc.com goes over some of the issues that United recently ran into and how they could have handled them.
- With Uber’s and 500 Startup’s recent troubles as a result of the behaviour of their senior leadership, it may be a good time to devise a plan about how to respond when it’s your senior leadership that is causing a crisis comms situation. This article from a ‘crisis counselor’ goes over a possible strategy that Uber could use to come back from its recent scandals, and has a good blueprint that can be learned from. (via Forbes.com)
What other public relations stories had you talking in June? Let us know on Twitter at @PRTheAgency or in the comment section below!
Make sure you check back next month for more stories discussing our next PR topic!
