In the News: The Agency

The Agency

This post showcases our media coverage here at The Agency.
It is updated whenever new media coverage is released. 

An article by The Agency’s Heidi Gammuac was recently published on industry news site PR Daily! ‘Tackling corporate social media in 2016‘ takes a look at how to best navigate social media for your brand in today’s digital world.

Thanks, PR Daily, for including Heidi!

Senior Account Manager Meghan Somers created an infographic based on the talk she gave at a 2015 WordCamp conference. The infographic, titled ‘What Your Mom Never Told You About Content Marketing & Content Writing,’ was recently published on industry news site!

You can find the infographic here.

Thanks,, for including Meghan’s infographic!

The Agency’s Meghan Somers was recently featured in Loyalty360’s digital magazine Loyalty Management. Her article, ‘Why A Well-Built Brand is Important To Current & Potential Customers: 4 Points to Consider’ was included in the February 2016 issue. Check out this excerpt from the piece:

Think about the brands you like, whether they are a product, a service, or the local bar. What is it about them that you like? I bet a lot of the reasons have to do with a good customer experience you had with that brand.

People begin to associate brands with the customer experiences they have had with them – positive or negative. This gives your company a huge opportunity, and incentive, to engage with your customers and make sure that they are having positive interactions.

Check out Meghan’s full article here.

Thanks for including Meghan’s article Loyalty360/Loyalty Management!


The Agency team members have had the opportunity to provide some tips to the readers of the column Capital Ideas. The following are some of the Capital Questions we’ve answered:

Thanks Capital Ideas for featuring us!

The Agency’s Arleigh Galant Vasconcellos was recently featured on PR Daily. Her article ‘Why one size does not fit all in PR measurement’ takes a look at how measurement is changing in today’s industry.

How else can we prove the worth of our work without getting stuck in a huge time sink (which if you’re agency side, your clients are rarely willing to pay for)? I still think that AVE is a decent metric for PR, but it isn’t the only metric. As I’ve learned over the years in dealing with various executives, they understand dollars and numbers. They like it when we are able to quantify our work in their terms. Thus, when relevant, we still need to be able to put a dollar sign on the outcome of our work.

Check out Arleigh’s full article here.

A big congratulations to The Agency’s own Meghan Somers on being chosen as one of PR in Canada’s Top 30 Under 30 for the second year in a row! #princanadatop30under30

During her time as an intern with The Agency, account executive Kelsey Marklund certainly learned a thing of two. Her article ‘Advice from a graduating intern’ was recently published on PR Daily. Here is en excerpt from the piece:

When I look back on my internship, I’m most thankful for the fact that I have been able to dabble in so many different areas – social media, pitching, ghostwriting, the list goes on. An internship is when you build the foundation for the rest of your career. Seize every opportunity that comes your way.

Read the full article here.

Agency principal Arleigh Galant Vasconcellos recently contributed a great piece of advice that was featured in the CIO article ‘9 ways to bolster public relations and media outreach.

At a certain point your time will be better spent making sales or working on your product, rather than trying to do your own PR,” says Arleigh Galant Vasconcellos, principal, The Agency. “When hiring a PR firm or person, do your research. A boutique agency might be a better fit, especially if you work in a niche industry,” she notes. “Specialized firms have the established connections within target industry groups and media to help you reach the right audience.

Thank you CIO for including Arleigh!

This summer, Agency principal Arleigh was featured on IdeaMensch, a platform for entrepreneurs to share their stories and experiences. Here is an excerpt from Arleigh’s interview:

It takes an interesting mix of personality to be in the communications and public relations industry. You have to be creative and detail-oriented; you need think very strategically; and you should have a strong head for business. That combination is the unique and balanced mix to finding an idea for a concept, whether it`s an idea for a client’s launch campaign, or a creative new way to gain some media attention. You are always treading that fine line between zany and what’s best for the business or client… and when you get the mix right, you can ‘kick it out of the park.

You can find the full interview here.

Arleigh has also shared with IdeaMench some advice for ’35 Habits That Successful Entrepreneurs Use to Get Things Done’:

It sounds very old school, but making a list of all my “To Do’s” for the week and following through with it is probably one of my most productive habits. Well that and turning off my email when I need to dedicate my brain to a strategic piece of work.

Check out the rest of her advice for success here.

A great achievement for The Agency’s Meghan Somers! She was named to the inaugural PR in Canada’s 2014 Top 30 Under 30! Congratulations, Meghan! #princanadatop30under30

The Agency took a new approach to Stampede events when we created Content Saloon. The event, which took place one day during Stampede 2013, brought together a panel of experts to participate in a chat about building a brand on social media. It was a great event that provided participants with the chance to ‘take away more from Stampede than just a hangover.’ Some articles that mentioned The Agency and Content Saloon include the following:

Thank you for your support!

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