Press Release: EatSleepRIDE and Harley-Davidson Canada launch final phase of the H-D 100 Challenge

June 27, 2017

Canadian startup EatSleepRIDE®, in partnership with Harley-Davidson® Canada, is excited to announce the final phase of the H-D® 100 Challenge. There’s no better way to love Canada.

The H-D 100 Challenge is Harley-Davidson’s way of celebrating the company’s 100 years in Canada and Canada’s 150th birthday.

Together, EatSleepRIDE and Harley-Davidson offer unique challenges to riders in Canada via the EatSleepRIDE Motorcycle GPS app. Riders explore Canada’s iconic motorcycle roads and quintessential points of interest to collect points and win the grand prize Harley-Davidson® Street Glide® Special Motorcycle with a limited edition 100 years of Harley-Davidson paint kit (retailing at $28,000). There are also 500 secondary prizes of Harley-Davidson merchandise prize packs (retailing at $50) to be won.

Thousands of riders nation-wide have already taken the challenge and more riders are joining every day.

When riders accept the H-D 100 Challenge in the EatSleepRIDE app, geo-aware and Bluetooth® technology make it easy to collect points for every ride and rank on the leaderboard. Every time a rider collects 500 points, they receive a ballot for a chance to win. Learn how to play and consult the official rules and regulations.

New points gathering challenges have been ‘opened-up’ to kick off the last segment of the contest:

  1. Ride any road to collect points for distances of 100 kms to 1600 kms
  2. Visit any of the 20 iconic Points of Interest and see Canada’s most beautiful spots by motorcycle
  3. Ride one or all of 20 iconic motorcycle routes across this great nation
  4. Visit any one of 70 Harley-Davidson dealerships across Canada
  5. Drop in to a Harley-Davidson® Test Our Metal™ event

The H-D® 100 Challenge rewards Canadian motorcyclists for their love of the road, and encourages them to get out, connect with other enthusiasts, and explore Canada’s best riding no matter what they ride. The contest ends on July 29, 2017 at 9:00 am EST, and the grand prize draw will take place on August 21, 2017.

For more information please visit and . En français consulter


Media Inquiries:
Meghan Somers, The Agency
msomers at theagencyinc dot ca

About EatSleepRIDE: 
The EatSleepRIDE® Motorcycle GPS app (ESR app) is a social, tracking and safety app for motorcycle riders available free to download in the App Store and the Google Play Store. Safety is built-in with CRASHLIGHT®, which automatically detects a crash and notifies contacts of the rider’s location. Since the app launched in 2013, ESR continues to help riders log tens of millions of miles in 138 countries. | | Twitter @EatSleepRIDE | EatSleepRIDE on Facebook

About Harley-Davidson® Canada:
In August 2015, Harley-Davidson Inc. took over distribution in Canada as part of a global strategy to establish subsidiary units in its most important markets. The new entity, Harley-Davidson Canada, has focused on bringing the full Harley-Davidson ownership experience to Canada. Harley-Davidson® motorcycle parts, accessories, general merchandise, riding gear and apparel are available in 67 independent dealerships across Canada. For more information, visit

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