Kali’s Wish Foundation
Media Relations, Content Creation, and Social Media
In June 2015, The Agency began working with Kali’s Wish Cancer Foundation, a non-profit organization that offers resources for families facing a pet cancer diagnosis. Kali’s Wish had a small online presence and wanted to step up their social media game to coincide with the non-profit’s re-brand.
We successfully translated the new brand across all social media platforms and have since launched and maintained a strong and engaging social and content strategy. With a schedule of thought leadership blogs, combined with media relations and real life stories from dog parks across Canada, Kali’s Wish has educated pet owners in a fun and informative way.
Since launch, The Agency has helped to increase Kali’s Wish Twitter followers by 381% over 12 months. Facebook followers increased 438% over 12 months and the charity has secured press, web, and TV coverage along with hundreds of social shares.