Kali’s Wish Foundation

 Media Relations, Content Creation, and Social Media 


In June 2015, The Agency began working with Kali’s Wish Cancer Foundation, a non-profit organization that offers resources for families facing a pet cancer diagnosis. Kali’s Wish had a small online presence and wanted to step up their social media game to coincide with the non-profit’s re-brand.

The Solution.

We successfully translated the new brand across all social media platforms and have since launched and maintained a strong and engaging social and content strategy. With a schedule of thought leadership blogs, combined with media relations and real life stories from dog parks across Canada, Kali’s Wish has educated pet owners in a fun and informative way. 

The Results.

Since launch, The Agency has helped to increase Kali’s Wish Twitter followers by 381% over 12 months. Facebook followers increased 438% over 12 months and the charity has secured press, web, and TV coverage along with hundreds of social shares.

The Details.

Take a look at some of the content that we have created for Kali’s Wish Foundation here.

See Kali’s Wish featured on Breakfast Television.

Kalis on BTV



See how we worked with PetPlanet to promote Kali’s.

See below some of our pet cancer educational posts from Instragram.

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