Case Study: AccelerateAB.

 Media Relations, Marketing, and Consulting. 

Background.

AccelerateAB celebrates the best of Alberta’s technology scene. The Agency works annually with this innovative conference on media relations and marketing initiatives to help bring together its audience of leaders, investors, influencers and supporters of Alberta’s technology ecosystem, with the goal of leveraging the success of the next generation of technology entrepreneurs across the province.

Alberta Innovation

The Solution.

Together with the team at AccelerateAB, through awareness campaigns with media relations, email marketing, and social media efforts, The Agency has helped AccelerateAB grow from a grassroots organization to one of the leading tech and innovation conferences in Western Canada.

The Results.

AccelerateAB 2018, which took place April 23 – 24 in Edmonton, was a resounding (and sold out) success. Further proof of this was evident in the event buzz, media coverage, and post event survey that went out to attendees.

The Details.

  • A sold out conference with 450+ attendees
  • Over 20 pieces of media coverage, including an segment on Global TV, Edmonton featuring The A100’s Executive Director Cynthia van Sundert, as well as stories on BetaKit, CKUA, Canada.ai and the Edmonton Journal
  • A great social media impact, with 108,772 impressions, 2,422 engagements, and 355 new fans gained.
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