For our October PR news roundup, we’ve pulled together a few interesting articles that take a look at the important relationship between PR pros and journalists:
- 7 insights PR pros should glean from editors (via PR Daily)
- Don’t scare reporters away with your PR approach (via Michelle Garrett)
- 5 Ways to Build Relationships With Media Before a Crisis Hits (via PR News)
- 7 Ways to Connect With Journalists and Amp Up Your PR (via Inc.)
Bonus: We sat down with The Agency’s own Arleigh Vasconcellos and her journalist friend Shelley Arnusch, writer and associate editor at Avenue Magazine, for a chat about how public relations and journalism have evolved over the course of their careers. The result: an in-depth look at traditional versus modern communication, and the crucial relationship between PRs and journalists.
What other public relations stories had you talking in October? Let us know on Twitter at @PRTheAgency or in the comment section below!
Make sure you check back next month for more stories discussing a new topic!